What is a Landing Page or Landing Page?|How to make Thrive Architect Landing page
Most decisions to purchase products
and services begin with search engines (in Spain, Google). The companies that seek to provide these services or offer these products try to capture that demand. And the best tool we have is to do marketing in these search engines to ensure that demand finds our offer of products and services.
What is a landing page?
A landing page or "
landing page" is the active web page that users access when they click on an ad or search result.
The landing pages used in search engine advertising are an extension of the ad that the user has seen.
What is the difference between sending visits to my website or to a landing page?
With the increasing competition that exists to attract demand to our websites, a landing page is important because it seeks to respond in a relevant way to a need. Users who are looking for products or services do not find it relevant to click on an ad that does not respond to their problem and less to end up on a corporate website not relevant to their intention.
Example: there is a demand from users seeking information to install artificial grass in their home. These users have a need: to obtain a budget and conditions. If this user who seeks to solve a specific need clicks on an ad that ends up on the corporate website of an artificial grass manufacturer, they will not find the answer obtained relevantly. If this manufacturer offers a relevant landing page that responds to the need for the demand, it will be able to increase the number of quotes received and therefore the conversion of visits into objectives.
How to make Thrive Architect Landing page
How does a landing page improve the conversion of visits into goals?
All advertisers are interested in receiving visits. But the really important thing is to ensure that the visits we receive become objectives. If we install grass, what we are interested in is receiving the largest number of estimates with the minimum possible investment.
An optimized and relevant landing page provides much higher conversion rates which means getting more results with less investment.
Hypothetical example: two different companies want to attract customers
Company A invests € 1,000 a month in Google and sends its visits to its corporate website. Receive 5,000 visits that month and get 50 new customers. Its conversion rate is 1% (50/5000) and its conversion cost (attracting 1 customer) is € 20.00 / each.
Company B with an optimized landing page spends € 1,000 a month in Google and sends visits to its corporate website. Receive 5,000 visits that month and get 150 new customers. Its conversion rate is 3% (150/5000) and its conversion cost (attracting 1 customer) is € 6.67 / each.
Following this example for both companies the cost of getting 50 clients would be € 1,000 for A and € 333.33 for B. B spends 67% less obtaining the same number of clients.
Advertiser B has a lower conversion cost and if its conversion cost is low, it may decide to increase its investment or have more resources to continue optimizing.
The importance of landing pages
Landing pages are important to optimize the budget we have as advertisers. Search engines reward advertisers who are able to respond to the relevance and need that the demand represents.
Advertisers shouldn't waste their budget just sending hits. The important thing is the results, the important thing is to achieve our objectives.
Our recommendation is that you not only have to spend time sending visits, you also have to take care of and optimize the "post-click". In future posts, we will give recommendations to optimize landing pages.
Check out our landing page creation service
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